How Website Technical Issues Can Cripple Your Lead Generation

October 30, 2025

| 3 min read

Tom Hedges

Tom Hedges is co-founder of Remora, a marketing consultancy for B2B SaaS and technology companies. With over a decade of experience leading growth and brand strategy across fintech, security, and M&A, Tom helps businesses turn complex ideas into clear positioning, measurable marketing performance, and sustainable lead generation.

When you’re running a business, you expect your website to work for you. It’s there to drive traffic, generate leads, and represent your brand 24/7. But what if it isn’t? What if, beneath the surface, hidden website technical issues are quietly holding it back?

That’s exactly what happened to Zafar and me at Remora. Despite decades of combined marketing experience, we discovered that our own website had several underlying technical issues that were severely disrupting our ability to rank on Google and attract leads. It was one of those things you just don’t think could happen to you, and it’s infuriating when you don’t have an immediate solution.

The Discovery

We didn’t notice a decline in organic traffic because it was never there from day one. Despite having solid content, strong messaging and years of SEO experience, our new website, which launched in January, simply wasn’t appearing on Google. Nada, nowt, nothing at all!

At first, we assumed it was just early days and that rankings would improve over time. But they didn’t. After about a month of investigation (and the help of a trusted SEO expert we work with), we discovered a series of website technical issues that had been preventing Google from properly indexing and ranking our pages from the start:

Image files were far too large, slowing down page load times.
Many or most of the site’s pages weren’t being indexed by Google at all.
Metadata and structured data were missing or inconsistent.
Internal links were broken or duplicated.
Mobile usability problems were preventing Google from recognising key pages.

It took us a month to uncover these problems, but nearly six months before we started to see real improvements in organic traffic, such is the nature of the SEO beast. That’s half a year of lost visibility and missed leads, all because of technical issues hiding in plain sight.

Why It Matters for You

If you’re a company director wondering why your website isn’t delivering the volume of leads you were expecting, don’t assume it’s your product, brand, or content. It might be something technical.

Ask yourself:

How fast does your site load on mobile or tablets?
Are all your pages being indexed properly? (and do you even know what indexing is?!)
Have you tested your site for broken links, redirects, or duplicate content?
When did you last check your sitemap or robots.txt file

You don’t need to be an SEO expert to ask these questions, but you do need to know they matter. Technical errors can completely undermine even the best marketing strategy.

Lessons from Our Experience

Here’s what we learned the hard way:

Run regular audits. Tools like Google Search Console are free and reveal how search engines view your site.
Compress and optimise media. Oversized images and uncompressed video files kill site speed. A few megabytes too many can double your page load time.
Keep your sitemap current. It’s your site’s roadmap for Google. Without it, your most important pages may never appear in search results.
Check indexing weekly. Pages can fall out of Google’s index for reasons as small as a misplaced tag or duplicate URL.
Monitor site health continuously. Don’t treat SEO as a one-off project. It’s ongoing maintenance, like keeping your car serviced so it runs efficiently.

The Good News

Technical problems can be fixed. They take time, patience, and a structured approach, but they’re not permanent setbacks. When we corrected our own website technical issues on the Remora website, the results were clear: faster performance, restored rankings, and a measurable increase in lead quality.

It does take time for results to appear, so don’t expect quick fixes. If your site’s performance has dipped, or if your marketing team insists everything looks fine, it’s worth digging deeper. Sometimes the issue isn’t what’s visible, but what’s hidden beneath.

A Practical Next Step

You can start by running a simple diagnostic:

Search your company name in Google. Do your key pages appear?
Use Google’s Mobile-Friendly Test.
Review your Core Web Vitals in Search Console.
Compare your traffic and rankings month over month.

If you find gaps or inconsistencies, address them early. Every small improvement compounds over time.

At Remora, we now integrate technical reviews into every client engagement, especially for sectors like banking and credit unions, where digital trust and reliability directly influence customer decisions.

Our experience taught us a simple truth: even experts get it wrong sometimes. But with persistence and the right focus, those issues can be fixed, and your website can become the powerful lead engine it was meant to be.

Ready to Find Out What’s Holding Your Website Back?

If your site isn’t generating the traffic or leads you expect, we can help. At Remora, we combine marketing strategy with deep technical insight to uncover and fix the issues that block growth.

Get in touch with us to start improving your website’s performance today. Click here to start the conversation.

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How Website Technical Issues Can Cripple Your Lead Generation

Tom Hedges

Table of Contents

The Discovery

Why It Matters for You

Lessons from Our Experience

The Good News

A Practical Next Step

Ready to Find Out What’s Holding Your Website Back?

Blog Categories

Social Sharing

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