July 1, 2025

How we work

We work alongside high-growth B2B technology companies, delivering proven marketing solutions at every customer touchpoint, enabling organizations to stand out in the market and exceed their business growth expectations.

What to expect when you engage with Remora

B2B marketing agency engagement is a critical decision for senior leaders, especially if you’re in the midst of scaling, integrating acquisitions, or preparing for an exit. At Remora, we work with companies at every stage of the investment journey, from first acquisition to final sale. This blog walks you through how our engagements typically work and what you can expect if you decide to work with us.

Flexible Engagement Models

We don’t believe in one-size-fits-all. Whether you need help with a specific campaign or want a long-term partner embedded in your team, we offer flexible B2B marketing agency engagement options to match your goals, budget and urgency:

Per-project work: Ideal for companies testing the waters or tackling a specific challenge like a website relaunch, product positioning exercise or pre-acquisition due diligence.
Monthly retainers: Designed for ongoing support. We act as your external ‘in-house’ marketing team, embedded in your organisation and plugged into sales, product, and leadership meetings.
Fractional leadership roles: We provide experienced marketing, brand or PR leadership without the full-time headcount. Whether it’s a CMO, Head of Growth or Communications Director, you’ll get someone who understands your world.

Your engagement level is scalable. Many of our clients begin with a single project, then expand into a broader retainer once they see the impact. We work across various budgets and will always tailor the model to fit.

A Senior-led Team, always…

Every Remora engagement is run by senior executives with years of hands-on experience in B2B marketing and private equity environments. We don’t hand over work to juniors or generalists. If you work with Remora, you’ll deal directly with professionals who have walked in your shoes. Many of us have scaled companies ourselves, led marketing through M&A cycles, and sat inside funds.

A Clear and Proven Process

Once you engage with us, we move fast but we always start by listening.

Discovery and onboarding
We hold a series of initial meetings to understand your company, context, and challenges. Whether you’ve just acquired a business, are facing a pipeline drought, or need to prepare for a sale, we want to get a full picture.
Plan of action
We present a clear action plan tailored to your goals. That might include brand positioning, sales enablement, website redesign, paid campaigns, or automation flows. These are always tied to growth levers and not vanity metrics.
Execution and optimisation
Once the plan is agreed, we get to work. We embed into your team, attend key internal meetings, and operate with the speed and accountability of an in-house function. Expect regular progress reviews and data-driven reporting tied directly to KPIs that matter to investors: revenue, margin, CAC, LTV, and churn.

What We Deliver

Our services cover the full marketing spectrum from strategy to execution:

Sales and marketing due diligence
Go-to-market strategy
Product launches and positioning
Brand and website development
Demand generation and performance marketing
PR and communications
AI-driven automation and CRM integration
Marketing org design and leadership support

We’ve led integrations post-acquisition, repositioned legacy brands, and helped prepare businesses for successful exits, often driving 4x ROI or higher.

Built for PE-Backed Companies

Everyone at Remora has worked inside the private equity ecosystem. Our B2B marketing agency engagement clearly shows we understand the pace, the pressure, and the KPIs that matter. We built Remora to solve the same problems we encountered repeatedly: fragmented teams, no GTM strategy, weak demand engines, and no linkage between marketing activity and enterprise value.

That context shapes how we work. We don’t just build exciting brands or run campaigns (although we love these!), we turn marketing into a lever for value creation.