Looking for Investment or Acquisition?

March 26, 2025

Looking for Investment or Acquisition?

We work alongside high-growth B2B technology companies, delivering proven marketing solutions at every customer touchpoint, enabling organizations to stand out in the market and exceed their business growth expectations.

Here’s What to Focus On

If you’re a SaaS company aiming for growth or planning for investment, your strategy matters. The same goes for investors, whether you’re with a Venture Capital firm or Private Equity group, you are making decisions based on limited time, limited information and limited access. Good preparation doesn’t just help you avoid risk. It helps you uncover untapped value.

At Remora, we work with both investors and operators to do just that.

Commercial Due Diligence: Understand the full growth picture

Most investors review financials and technology in detail. But commercial performance; how a company attracts, converts, and retains customers, is just as important and often less well understood.

We help investors and operators get a clear view of the commercial engine behind a business. That includes sales effectiveness, marketing performance, customer retention, competitive positioning, pricing strategy, and route to market.

One investor asked us to review a business that had strong recurring revenue but flat growth. On the surface, things looked stable. But a deeper look showed the sales team lacked clear ICP targeting, marketing was generating leads that didn’t convert, and most new customers came from referrals rather than repeatable channels. These insights changed how the investor valued the business and informed the post-deal strategy.

Commercial Due Diligence doesn’t stop at identifying problems. It helps reveal where the potential lies; Are you selling to the right segments? Is your pricing model helping or hurting growth? Where is churn happening, and can it be addressed? Do sales and marketing work together or do they operate in silos?

We gather this evidence quickly and translate it into actions. Whether you’re investing in a company or leading one, this clarity helps you make better decisions about what to do next.

Growth Strategies: What Happens After the Deal?

Growth doesn’t happen automatically after investment. It needs a clear plan and alignment between marketing, sales, product, and leadership.We’ve seen B2B SaaS companies grow revenue significantly just by sharpening their messaging, simplifying their acquisition funnel, and focusing on the right segments. But every business is different. That’s why we build custom growth plans. We ask questions like: Where is the most realistic upside over the next 12 months? Are you spending in the right places, or just copying what competitors do? What’s slowing down your pipeline, and how do we fix it?

We don’t just make a slide deck and walk away. We work directly with your team to get the work done.

Brand Positioning: Build Perceived Value

Your company’s brand is more than your logo or tagline. It’s how people understand what you offer, why it matters, and why they should trust you.

Ahead of a fundraise or acquisition, positioning becomes even more important. We would say it’s critical! Can a potential buyer or investor quickly grasp what makes your product and team stand out? Are you communicating that consistently across your site, pitch deck, and customer touchpoints?

We help SaaS companies simplify and sharpen how they talk about themselves. We’ve repositioned niche tech firms so that their value is obvious and not just to technical buyers, but to commercial and strategic ones too. That clarity often leads to better conversations, faster decisions, and stronger valuations.

What About You?

If you’re aiming to scale, preparing for investment, or already talking to buyers, what are you doing to show your value?

Are your numbers strong but your story unclear? Are you chasing growth but unsure which levers to pull? Are you relying on outdated tactics that no longer work?

At Remora, our team works with SaaS companies and investors to solve these problems. We embed into your business, quickly identifying what matters, and delivering focused strategies you can use immediately.

If you’re ready to build momentum in 2025, come and speak to us…