You probably notice the pace changing at this time of year. People switch off notifications, meetings get pushed into January and work feels quieter than usual. Some teams pause their marketing until everyone returns, although I think that creates gaps you can use. Remora often sees this period as a quiet advantage. Not dramatic. Just space to think and act with less noise around you.
The festive season gives you a moment to strengthen your position before the new year begins. It can feel slow, but your audience does not fully disappear. They shift into a different mindset and you can work with that if you want to.
1. Use the Slowdown to Build Brand Equity
You might find that people read more reflective content in December because they have fewer urgent tasks. This makes it a good time to share stories about what your company learned during the year. For example, you could talk about how your team adapted to a setback or what you noticed across the industries you serve. Small, honest stories usually feel more believable than polished recaps.
I remember one client telling us that their December post about failed experiments got more engagement than anything they shared all year. It surprised them but perhaps readers felt relieved to see something real. You could do something similar. You do not need perfect messaging. Just something someone might pause to read.
2. Share Thought Leadership While Others Step Back
You might see fewer new articles or posts in December. People wait for January to publish bigger pieces. This means your content can stand out more than usual. If you share something useful during this period, it often stays visible for longer. Remora uses this month to release thinking that sets up the themes we want to explore next year.
You could write about the skills your sector will need in 2025 or the changes you think are coming. Try grounding your ideas in things you actually saw this year. For example, if you noticed decision cycles getting longer or teams asking for different metrics, talk about that. Ask your readers what they are seeing too. It opens a conversation rather than a broadcast.
3. Add Value Without Creating Noise
People receive a lot of seasonal content they do not need. You do not have to contribute to that. Instead, try something short that actually helps someone plan for January. A small checklist of things to review before the first week back. A brief reflection on what surprised you this year and why it might matter.
I sometimes think the most helpful content is the simplest. A short note like, here are three areas to tighten before the quarter begins. No decoration. Just clarity. Your audience may appreciate that kind of directness more than a long festive message.
4. Highlight Clients and Partners
December gives you a natural pause to show appreciation for the people you worked with. You could share a few examples of projects that taught you something, even if they were not flawless. That honesty makes the story more relatable. For Remora, we often reflect on work with clients like the FMSI website or early research for Solen Software Group. These projects shape how we think, so it makes sense to talk about them.
You might also find that talking about others feels more comfortable than talking about yourself. It shifts the tone and invites people to see your work in context.
5. Prepare for January While Things Are Quiet
You probably already know that January moves quickly. If your messaging, website or pipeline feels unclear, the first few weeks can slip by. December gives you breathing room to review the basics. You can look at your funnel, revisit old content that no longer fits and adjust your positioning for 2025.
It does not need to be a big strategic exercise. Sometimes a quiet afternoon spent rewriting a landing page is enough. Remora often uses this period to sketch early thought leadership for the year ahead. You could do the same and ask yourself what questions your clients will care about in the first quarter. Even if you only get half the answer now, it helps.
6. Keep Your Seasonal Theme Simple
If you want to acknowledge the season, keep it subtle. You do not need visual themes that feel forced or decorative. A simple idea works better. Perhaps you focus on reflection or preparation. Or you share a brief message about what you learned this year. It does not have to be neat or symmetrical.
You might even admit that you are still figuring out parts of your strategy for next year. That kind of openness can draw people in more than a perfect narrative.
7. Stay Present Even If You Post Less
You do not need a full campaign in December. One or two thoughtful pieces can maintain your visibility. This could be a short insight drawn from a recent project or an observation about your industry that feels true even if you are not totally certain about it. Readers often appreciate this softer tone during the season.
You could also try asking a question at the end of your post. Something like, what are you planning to review before January starts. It nudges people to reflect on their own situation and makes your content feel more conversational.
8. Show a Human Side
People often welcome more personal content at this time of year. You can share something about how your team works across different locations or how you personally reset before the new year. It does not need to be emotional or polished. Just a glimpse behind the work. That kind of openness helps others feel connected to you.
Remora sometimes shares small behind the scenes moments, like early drafts, design sketches or even small disagreements about direction. It reminds people that there is a team behind the brand. You could try something similar if it feels natural.
9. Offer a Useful Resource for January
A small practical guide can help your audience prepare for the new year. You might create a short downloadable checklist or a one page thought piece about priorities for Q1. Something like a 2025 value creation guide for the sectors you work in. If you keep it concise, it becomes something people save rather than skim.
This kind of resource positions you as someone ready for the next chapter without pushing too hard. Remora finds that simple tools often travel further than long reports.
10. Close the Year With the Right Tone
You can use this season to thank your clients and peers and to share a few thoughts about where you are heading. It does not need to feel final or complete. You might even express a bit of uncertainty about the coming year. People relate to that because they feel it too.
If you write with honesty and clarity, you set the tone for the work you want to do in January. Remora approaches this period with a mix of reflection and preparation. You can do the same in your own way and let your audience see the direction you are moving toward.
