August 11, 2025

Marketing Services for Mergers and Acquisitions

We work alongside high-growth B2B technology companies, delivering proven marketing solutions at every customer touchpoint, enabling organizations to stand out in the market and exceed their business growth expectations.

A Marketing Guide for Private Equity Operating Partners

If you manage a portfolio of companies, finding the right PE marketing services for mergers and acquisitions can be the difference between hitting your growth targets and missing them. As a portfolio operating partner, you’re measured on how effectively you can create value across multiple businesses in a short timeframe. Growth isn’t optional. It’s an expectation…

Marketing is one of the most powerful drivers of that growth, yet in many portfolios it’s also one of the most underdeveloped functions. Some companies have no dedicated marketing at all. Others have inherited small teams that lack the skills or resources to perform in a private equity environment. The challenge: how do you get high-level marketing into every company without increasing overheads?

Why In-House Marketing Isn’t Always the Right Fit for PE-Backed Companies

Hiring a marketing manager for each company might sound like the obvious route, but the cost-to-impact ratio often doesn’t make sense.

Ask yourself:

Can a single person manage brand, digital, lead generation, SEO and post-acquisition integration at a high level?
Do they have experience working under the compressed timelines and value creation pressures of private equity?
Can they pivot quickly across different markets and industries?

More often than not, the answer is no. Even strong hires bring expertise in one or two areas, leaving gaps that slow growth.

Why Private Equity Marketing Requires a Different Approach

Private equity-backed companies operate under unique pressures:

Growth targets linked to specific exit valuations.
Rapid implementation of new strategies post-acquisition.
Clear, measurable reporting to investors and stakeholders.

Generic marketing agencies or inexperienced hires can take months to understand these requirements and that’s time you don’t have.

At Remora, we come directly from a private equity and M&A background. We know the reporting demands, integration timelines, and investor expectations you work to. That allows us to deliver marketing that aligns with the value creation plan from day one.

Senior PE Marketing Expertise Without the Senior Salary

Working with Remora means getting the combined knowledge of senior marketers who’ve led strategy for dozens of companies, all for less than the cost of one in-house hire.

What you gain:

Proven playbooks from real-world M&A and portfolio growth scenarios.
Scalable marketing processes that can be replicated across multiple holdings.
Immediate impact without the delays of onboarding or trial-and-error.

Unlike a solo marketing manager, you get the full range of expertise: brand strategy, demand generation, digital optimisation, positioning, and market research.

What Marketing Services for M&A Look Like in Practice

Here’s how a PE marketing company like Remora supports portfolio value creation:

Post-acquisition repositioning: Updating brand, messaging, and websites to reflect the new strategic direction within weeks of close.
Lead generation systems: Doubling qualified leads in months through targeted inbound and outbound campaigns.
Cross-portfolio frameworks: Creating repeatable campaign templates, content strategies, and performance reporting.
Integration support: Aligning marketing during mergers or bolt-ons to minimise disruption and retain customer trust.

These are practical, measurable outcomes — not vague promises.

Why Operating Partners Choose a PE Marketing Company

As an operating partner, your role is to increase portfolio value as efficiently as possible. Marketing directly affects:

Revenue growth.
Pipeline health.
Exit multiples.

The question is whether you can deliver that across every holding without hiring multiple senior marketers. With the right partner, you can.

Remora’s team specialises in PE marketing services for mergers and acquisitions and have worked inside private equity for many years. We understand your challenges, and deliver marketing services built for mergers and acquisitions. We’re ready to work across your portfolio, fast.