It’s All About The B2B Tech Marketing Process
If you’re considering working with Remora, you might be wondering what actually happens once we start. What’s the process? How quickly will you see results? Who’s involved? Our B2B marketing strategy and implementation approach is built to be simple, focused, and fast. Whether you’re preparing for investment, fixing underperforming marketing, or building from scratch, we give you structure, momentum, and clarity from day one.
Who We Work With
We usually work with B2B tech companies. Many are founder-led. Some have a small internal marketing function, some don’t. They’re often moving quickly, but their marketing hasn’t caught up with their growth. Others are further along but stuck with unclear messaging or a website that isn’t delivering.
You might be preparing for a fundraise or acquisition. You might be under pressure to show progress. Or maybe you’re just tired of marketing that feels like noise.
We help you focus on what works thanks to our B2B Tech Marketing Process…
Week 0: First Conversation
We start with a short Teams or Zoom call. You explain what’s happening in the business, where you want to get to, and what isn’t working. We’ll ask direct questions and tell you honestly whether we can help. If there’s a fit, we send a short proposal and get going. No long sales process, no layers of complexity.
Week 1: Audit and Discovery
This is where we do a deep dive. We review your site, traffic, messaging, conversion paths and positioning. We look at how you’re currently reaching people, and whether it’s working.
You’ll also join a discovery session where we dig into your commercial goals, current pipeline, sales process and brand perception. This lets us understand your context and priorities, not just your marketing outputs.
By the end of this week, you’ll know exactly where you stand and what we recommend doing first.
Week 2: Strategy and Planning
We create a focused plan based on what we’ve learned. It’s not a bloated slide deck or a 30-page doc. It’s a clear summary of what to fix, what to build, and what to stop. We’ll agree on the messaging direction, positioning, priority actions and metrics to track. You’ll know who’s doing what, when and why.
You’ll also be able to share this plan internally or with investors. It’s designed to bring clarity, not more questions.
Weeks 3–5: First Implementation Phase
We move straight into delivery. That might mean reworking your homepage, rewriting your core messaging, improving your call-to-actions or designing a campaign to capture qualified leads. We prioritise the changes that will have the biggest impact first. You’ll see progress in the first few weeks, not months.
We check in regularly, adapt if needed, and make sure you’re always clear on what’s happening.
Weeks 6–8: Second Implementation Phase
Once the high-priority fixes are in place, we expand. Depending on your goals, this phase could include creating sales enablement materials, building a content calendar, setting up an email nurture flow or refining your LinkedIn strategy.
We focus on execution and outcomes and not just ideas. You won’t get generic content or off-the-shelf tactics. Everything is tied back to your goals and customer journey.
Week 9 and Beyond
At this point, some clients choose to continue with us on a retained basis. Others take the plan and run with it internally. When we hand over, we document everything and prepare it for the next stage.
You leave with more than just deliverables: you gain a clear direction, stronger messaging, and a marketing engine that finally aligns with your business.
A Typical Timeline
| Week | What Happens |
|---|---|
| 0 | Intro call and proposal |
| 1 | Audit and discovery |
| 2 | Strategy and planning |
| 3–5 | First implementation phase |
| 6–8 | Second implementation phase |
| 9+ | Ongoing support or handover |
This timeline works well for most clients, but it isn’t fixed. If you’re facing a short deadline—like preparing for a raise, launching a new product, or aligning before a board meeting, we can move faster. Because of our refined B2B tech marketing process, we’ve turned full marketing strategies around in under two weeks when speed was critical.
If time isn’t on your side, we’ll adapt.
What You’ll Get
When you work with Remora, you get clarity, speed and focus. You won’t just tick boxes, you’ll move forward with a tighter brand, a clearer value proposition and a website that performs. You’ll have a strategy that your sales team can use, your leadership team can explain and your customers can understand.
You’ll know what to measure, what to say and what to build next.
Questions to Consider
- Do you know what’s slowing down your marketing?
- Does your website convert the right kind of visitors?
- Are your sales and marketing teams telling the same story?
- Are you confident your messaging reflects your value?
